It all began with a simple question… ‘Why?’

With the world changing so rapidly ,and there are so many choices out there for everything. Why have baby products become so expensive? Why do you have to give up quality for affordability? So we decided to challenge the convention and set out to make a change! After all, as Mark Twain once said, “All you need in this life is ignorance and confidence, and then success is sure.” Well, we found out that isn’t exactly true. We had to learn. A lot. Importantly, we realized that we had to be… “Better than Good”



When designing and approving solutions and products, it can be tempting to make compromises. something, it can be tempting to make compromises. Whether that be using cheaper material, having a lazy design, or by simply copying whatever works. None of these tactics will ever be meaningful. These types of products just float around in the abyss of the “Good Enoughs”. So we adopted a mantra. Whatever we make, it has to be “Better than Good”. That means no cutting corners and always delivering the very best.


Our mantra extends above and beyond providing maximum value. Though we strive to be perfect, we still make mistakes, however, we are always here for you and will do you right. There is a real person on the other end and we promise you that you are our highest priority. You can be assured that we won’t sway from our commitment to you.